প্রাচুর্যের লালসা।

أَلْهَاكُمُ التَّكَاثُرُحَتَّىٰ زُرْتُمُ الْمَقَابِرَ
The mutual rivalry for piling up (the good things of this world) diverts you (from the more serious things), Until you visit the graveyards. Surah At-Takathur Ayat 1-2